Wednesday, June 19, 2013

Why the 2013 Daytime Emmy Awards were a Massive Fail

Celebrating 40 years of the Daytime Emmy Awards was like watching a parent try to use social media or fit in within their children, in the worst way ever. Robin Meade from the host of the HLN show Morning Express,  Sam Champion the weatherman for Good Morning America, and the HLN host of Showbiz Tonight AJ Hammond were the hosts and boy were they painful trying to hard, with singing, awkward interviews on couches after acting winners gave their speeches, and these moments were only the tip of the iceberg.

I know I am a bit behind on my analysis of this show, but that's because I was away for the weekend, and I am trying to play catch up.  The daytime community is trying to play catch up, but is it too late?  As All My Children and One Life to Live head to Hulu, and the mediums with which consumers watch television evolve can this genre maintain the same nature.  The answer is no, and there is this unwillingness of award shows to break format.  This show used cheap HLN tactics like the couch interview and bad hosts to make this into "something special."  This did not work, the best part of the evening was when the late Corbin Bernson paid tribute to his mother the late Jeanne Cooper, swore and made fun of the show itself.

Daytime television and these awards need to figure out a way to be current with paying tribute to the genre, and maybe a new network is in order.  HLN may be one of the worst networks out there.

How do you fix these awards?

1-Cut categories out that do not matter, and make this a 2 hour award show.  What matters?  Sure seeing George Lucas win his first Emmy or any award is cool, but this award did not need to be on the show.

2-People like cooking, and legal shows, and more, but boy did they lack of enthusiasm and this hurt.  Kick it up a notch!

3-Lose the couches/singing hosts, even the audience looked embarrassed to be there!  Maybe keep Sam Champion, keep the hosts to mainstays in Daytime.

4-Involve fans/social media to keep yourself relevant.  This will only help your award show proving people still watch and interact with your genre.  This is the most important thing to do/remember when, and if you get to plan a show for next year!

What I did enjoy most about the night was getting to watch Doug Davdison win his first Emmy, and Days of Our Lives win only their second award for Outstanding Drama Series, proving the award show is moving away from rubber stamping (more than usual.)

Beyond these few moments this award show was a train wreck and needs some TLC ASAP, that's a lot of abbrevs as penny Hart's would say, but truer words have never been spoken.  While a similar number of viewers watched, 912, 000 (last year 943,000) the key demographic for this show 25-54 was down 25%.  That is a big drop, and they need to think how they can do more to not only get themselve out there, but remain relevant.

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